CoinW teamed up with the East Asia Cup soccer tournament to strengthen trust and endorsement through exposure on national television

In comparison, cryptocurrency exchange CoinW announced that it has become the official partner of the East Asian Football Championship (EAFF E-1 Football Championship) for the second year in a row. With this partnership, CoinW will achieve centralized exposure in national TV media such as CCTV, KBS, and NHK, further strengthening its brand influence in traditional mainstream channels.

Sports is an extremely resonant and cohesive space in East Asian culture. By deeply participating in top regional events, CoinW conveys its brand philosophy of “safety and compliance, customer first”, creates a more trustworthy Web3 image in the East Asian market, and promotes the integration of the crypto industry with the mainstream local society.