Revenue surpassed Pump.fun for 5 consecutive days. Did NOXA rely on strength or luck?
Author | Golem
Original title: Revenue surpassed Pump.fun for 5 consecutive days, and the “lone wolf” developers behind NOXA fought back
How to make tens of millions of dollars in a week? Robinhood chain meme launch platform NOXA has the answer.
pursuantDuneAccording to data, NOXA has surpassed Pump.fun for 5 consecutive days, and the total agreement fee has exceeded $13.44 million. What's even more exaggerated is that there is only one developer behind NOXA: Amun Phantom (X: @AmunPhantom), who directly crushed itPump.funThe legendary story of “A team of 100 people creates a profit of over 500 million dollars”. If all of the NOXA agreement fees were owned by Amun Phantom personally, he would probably be the first person to earn A9 on Robinhood Chain.
Outsiders attributed NOXA's popularity to “luck”: just in time for the launch of Robinhood Chain, CASHCAT, which happened to be launched, was ordered by Robinhood CEO, with a market value of 230 million US dollars by the 3-day Express Express. Robinhood Chain's cold start requires meme coin momentum; NOXA is just the lucky one who just happened to be selected.
But if you look back at Amun Phantom's past, you'll find that his success was no accident; it was more like a long-planned “Degen” counterattack drama. In October 2025, he wrote his motto: The reason you can't be a successful crypto developer is because you haven't gone deep into the trenches. At that moment, the cogs of fate may have quietly caught on.
Degen developer with his DegenFi
Although players generally regard NOXA as a meme launch platform like Pump.fun, Amun Phantom himself never thought so; he believes NOXA is the first and currently only DegenFi agreement on the market.
The Degen spirit is generally regarded as a compliment in the context of cryptography. If a crypto player calls himself Degen, then it means that he is sharper than the average person, extremely adventurous, open to new things, and doesn't stick to old ideas. The introduction to NOXA's official X account also directly shows its self-positioning, “always being the first to support the latest blockchains, and even before the new blockchain is officially launched.”
Agreed in the spirit of Degen, Amun Phantom's NOXA “went crazy” on the Robinhood Chain.
NOXA was already warming up the relevant meme coins launched from the platform before the official launch of Robinhood Chain on July 1, but there wasn't much effect until July 8, when the CEO of Robinhood wrote on the X platform that “although we want to make Robinhood Chain the best payment chain for RWA, it also applies to memes,” and the market value of the meme coin CASHCAT launched from NOXA soared all the way up. NOXA also ushered in a turning point for the platform.
According to Dune data, since July 8, the number of new memes added to the Robinhood Chain every day has skyrocketed, with an average of more than 15,000 new memes added in a single day. Since NOXA was the first meme launch platform to support Robinhood Chain and is the launch platform for the leading meme coin CASHCAT, NOXA is still in the leading position under competition from over 10 meme launch platforms, and over 80% of Robinhood Chain's meme coins are launched from the NOXA platform. (Odaily note: NOXA website was down due to Cloudflare issues on July 12, so tokens could not be created)
Robinhood Chain adds new memes every day
Meanwhile, the total number of active NOXA wallets has exceeded 270,000. Although the number of daily active wallets and daily token additions is not as good as Pump.fun, since July 8, the NOXA agreement fee has surpassed Pump.fun for 5 consecutive days, the total agreement fee has exceeded 13.44 million US dollars, and contributed more than 11.6 million US dollars in revenue from July 8 to July 12. If Amun Phantom owns all of the revenue from the agreement, that means Amun Phantom has earned tens of millions of dollars in just 5 days.
NOXA's agreement fees
Rome wasn't built in a day; in the early days, NOXA was just a DEX that provided users with a new chain of swap services. In September 2025, NOXA announced that it would launch a Pumpfun model token distribution platform on the X platform. Launchpad was officially launched in October. The first supported public chain was monad, and it directly replicated Pump.fun's internal and external disk and bonding curve (bonding curve) mechanism.
The final results were not good, but Amun Phantom was not discouraged, and NOXA subsequently supported new public chains such as Plasma and MegaETH. Amun Phantom strictly carried out the Degen spirit. He changed his nest without firing a shot. It wasn't until Robinhood Chain appeared that the Goddess of Fate finally cared for him.
Today, NOXA's token issuance mechanism is very different from Pump.fun. Amun Phantom removed the bonding curve, and every token on NOXA goes directly into the Uniswap v3 pool. It works like a clanker, and also removes the swap function on the platform, making it a complete token distribution platform.
Cycle builder or Degen developer?
Perhaps after reading Amun Phantom's story, many developers will have mixed feelings.
On the one hand, Amun Phantom is undoubtedly an excellent developer. He not only cares about back-end development, but is also on the frontline to understand the latest hot topics and needs in the market. He is a developer, product manager, and Degen player. His success was 90% hard work and +10% luck. No one knew which new chain would explode, so Amun Phantom simply made no choice and developed the meme infrastructure for every new chain as soon as possible.
This kind of rapid response is not unusual for big web3 companies with resources and teamwork like OKX and Binance, but for small teams and even individuals like Amun Phantom, the execution and belief that has persisted in the Degen spirit from 2025 until now and eventually successfully achieved results on the Robinhood Chain is also worthy of respect.
But on the other hand, Amun Phantom probably isn't a crypto builder and entrepreneur that users can trust.
Developers “copy” existing apps and adapt them to new blockchains is a well-known way for cryptographic programmers to make money. Being the first project partner is enough to dominate an emerging market and reap great rewards (Related reading:10 ways regular programmers make money in the crypto industry). Amun Phantom is one of them, except that he is sharper and harder.
Builders and entrepreneurs who actually go through the cycle often don't look down on or even hate such developers, because they enjoyed the early dividends of the market but did not give back to the market, but instead patted people. More importantly, they also disrupted the market startup environment and increased the collective distrust of users and investors in the project side.
This model also determines that Amun Phantom doesn't “build” too much time or effort to polish products in a public chain ecosystem. After the Robinhood Chain is in the limelight, Amun Phantom may switch to another new chain and open another new plate (Odaily note: it has ordered many meme coins on its personal X account).
As a result, NOXA and Pump.fun are simply not comparable at this stage. What tests whether a project and founder is reliable is always how they choose after the stars are popular.
But maybe Amun Phantom doesn't even have time to think about these strategic issues right now, because the NOXA website has been down for over 20 hours. At this juncture, every additional second of downtime, NOXA's market share will be eaten up by competitors. Not to mention beating Pump.fun, whether they can maintain the leading position on the Robinhood Chain launch platform has become an issue.
Whether he fought back to the end as a Degen developer, or was it just a matter of time, there wasn't much time left for Amun Phantom to hand in the papers.
Twitter:https://twitter.com/BitpushNewsCN
Compare the TG exchange group:https://t.me/BitPushCommunity
Compare TG subscriptions:https://t.me/bitpush
