[Update] Trump says Microsoft can buy TikTok
Author: More than Twitter writer Claire Wu, US President Trump said in a speech at the White House on Monday (August 3) local time that unless TikTok is acquired by Microsoft or another company, the app will be shut down on September 15. This is the first time he has publicly allowed Microsoft to buy TikTok. Just last Friday (July 31), Trump said he would ban the short video app TikTok from operating in the US, saying it threatened America's national security. According to the Financial Times, Microsoft will continue to push ahead with negotiations to acquire TikTok's US business from ByteDance (ByteDance), even though Trump had reservations after discussions between Microsoft CEO Satya Nadella (Satya Nadella) and US President Donald Trump (Donald Trump). The US tech group also revealed that the potential deal would include TikTok's operations in Canada, Australia, and New Zealand. Currently, TikTok is being scrutinized more and more strictly around the world, including Australia. Microsoft said in a statement last Sunday that the company “is committed to acquiring TikTok under the premise of carrying out a full security review and providing appropriate financial benefits to the US, including the US Treasury.” How popular is TikTok? TikTok already has 800 million active users worldwide. Image source: SensorTower As shown above, TikTok was the most downloaded app in January 2020. Millions of people learn about cryptocurrencies like Bitcoin through TikTok. Cryptocurrency enthusiast James Galante posted a short video titled “Let's All Get Rich” on TikTok, recommending that everyone invest $25 in Dogecoin to push the Dogecoin price up to 1 dollar, triggering the Dogecoin craze to once again sweep the cryptocurrency market; in December 2020, the mobile payment company Square launched a cryptocurrency marketing campaign on TikTok and used #cashappthatmoney标签吸引了1 .365 million Views have made it one of the most popular mobile payment apps in the US; in 2020, videos containing the “coronavirus” were viewed more than 53 billion times on TikTok. However, this year, TikTok has almost been hit hard by India's ban and US government crackdown. The Pentagon banned US military personnel from using TikTok in January of this year. Some US lawmakers are concerned that the Chinese government is using Tiktok to mine data on US users. However, a TikTok spokesperson said that all TikTok US user data is stored in the US and backup support is provided in Singapore, and is not subject to Chinese law. Shortly after Trump intended to block TikTok, a disaster occurred where TikTok's “likes” went to zero. According to the “Daily Mail” report, more than 17,000 users reported the problem of returning to zero “based on likes” and “views”. Among them, there is no shortage of full-time operators who rely on TikTok revenue to make a living, causing panic among TikTok influencers in the US. In this social networking platform geopolitical war, Facebook CEO Zuckerberg is expected to be happy to see the flames of war. Zuckerberg had always wanted to buy TikTok, and the short video apps developed to imitate TikTok all ended in failure. However, the reason why Microsoft wants to buy TikTok is because social media has always been its weakness, yet Microsoft's more rigid corporate culture and TikTok's temperament clearly do not match. Whether TikTok can maintain its vitality after the acquisition is also in between. So, is the US government baseless in its concerns? Let's take a look at how TikTok works. TikTok's recommendation system makes users addicted. Simply put, TikTok's recommendation system “User-Centric Design” (User-Centric Design) only recommends content that users like. The more active users are and the more data they provide, the more accurate the recommended content. For example, if you're watching funny videos, then the recommendation system will tailor entertainment videos for you as a result, and further analyze your preferences in order to more accurately target what kind of funny videos you like. Image source: Medium, Catherine WangTikTok's working system will categorize, categorize, and label massive content data left by users to make more accurate recommendations in the future...
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