John Hoffman: Asset tokenization is returning to the development path of early ETFs
Comparatively speaking, John Hoffman, head of the Ondo Finance product portfolio, said that the development path of tokenized assets is very similar to early ETFs: from initial doubts and uncertainties to wider market adoption. Hoffman said at the Wyoming Blockchain Symposium 2026 that the development of ETFs over the past 33 years is very similar to the evolution of the current tokenization market. He believes that the market is once again experiencing the process of how a new technology is gradually changing the financial market. Hoffman joined Ondo over two months ago and previously worked in traditional finance for 18 years and was responsible for Invesco's American ETF business. He said that ETFs also faced similar questions in the early days, such as whether the technology was feasible and what problems they actually solved, and now these problems are also appearing in the field of tokenized assets. Ondo has been offering tokenized US Treasury products since launching OUSG in early 2023. The fund targets institutional investors and provides short-term US government debt exposure. According to Hoffman, the total hedging value of Ondo's US Treasury products is currently around $2 billion. (The Block)


