Trump's post data was sold “in milliseconds” to hedge funds, and its influence eventually became a clearly priced product
Author: Shenzhao TechFlow
Original title: Trump's post on selling to Wall Street in milliseconds, breaking down Truth Social's parent company's “influential business experience”
Deep Tide Guide:Truth Social's parent company Trump Media (DJT) announced that it will sell real-time millisecond data on Trump's posts to hedge funds starting August 1. This is not an isolated incident. From the SPAC listing to the $2.5 billion Bitcoin treasury, 6 billion nuclear fusion mergers and acquisitions, to today's data licensing, the company with quarterly revenue of less than $1 million has been doing the same thing for two years: systemically commercializing Trump's influence. On the same day, CNN revealed that Trump publicly praised 21 companies on Truth Social after buying their shares.
Truth Social has finally officially put a price on its most valuable asset.
According to reports from Fast Company and other media outlets on July 16, Truth Social's parent company Trump Media & Technology Group (Nasdaq: DJT, hereinafter referred to as Trump Media) announced the launch of the Truth API to provide institutional customers with millisecond real-time data push of posts from Truth Social's top 10 most influential accounts, which was officially launched on August 1.
Trump Media interim CEO Kevin McGurn said in a statement that “the market is already fluctuating due to Truth Social posts,” and that Truth API is part of the company's strategy to “monetize proprietary assets through high profit margins and recurring revenue streams.” The company says it has signed contracts with some customers before the launch, and pricing has not yet been announced.
Seen alone, this is just an open enterprise-grade API for a social media platform; X and Reddit have done similar things. However, looking at Trump Media's monetization path over the past two years, Truth API marks the company's completion of a closed loop from “selling stocks” to “selling influence itself.”
From backdoor listing to selling the API: a full two-year monetization path sorted out
Trump Media's monetization logic has never been the same ad+subscription model of traditional media companies. The company's Q1 revenue in 2026 was only $8712 million. One quarter's revenue was not enough for the annual salary of a senior engineer in Silicon Valley. The net loss for the same period was $405.9 million, of which $368.7 million came from unrealized losses on digital assets and equity securities.
This company is actually selling it,It has always been Trump's own influence and attention.The monetization method has gone through several rounds of iterations:
In March 2024, Trump Media landed on the NASDAQ through a SPAC cover, directly transforming Trump's political influence into equity value, and DJT once surged above $40. This is the most extensive way to monetize; essentially, it uses meme stock logic to harvest retail sentiment.
In January 2025, the company launched the fintech brand Truth.Fi, allocating an initial batch of $250 million to Bitcoin and ETF products. In the same year, a “America First” themed ETF was launched in partnership with Crypto.com to apply for a Bitcoin spot ETF. By May 2025, Trump Media announced that it had raised more than $2.3 billion to establish a Bitcoin treasury through additional shares and convertible bonds. The logic of this round of operation is: since DJT stocks themselves fluctuate like crypto assets, they simply bet their balance sheet directly on Bitcoin and use the BTC increase to leverage the company's valuation.
As of Q1 2026, Trump Media held 9542 BTC (worth about $767 million, average price $118,529) and 756 million CRO (worth about $54 million), and total assets soared to $2.2 billion from $759 million a year ago. The cost is also obvious: Bitcoin fell 22% in Q1, directly contributing more than 400 million unrealized losses.
In December 2025, Trump Media announced a merger with nuclear fusion company TAE Technologies, an all-stock deal, and a valuation of over $6 billion. It doesn't matter if you don't do much social media; use DJT shares as currency to buy physical assets. But by June 2026, the company abandoned plans to split Truth Social into an independent company.
It's now the Truth API for July 2026. The difference between this step and all previous operations is that for the first time, Trump Media made the fact that “Trump posts can influence the market” itself into a product that can be purchased directly. There is no need for stock fluctuations, no need for Bitcoin to rise or fall, and the right to directly sell the distribution of the content itself.
The “President's Press Conference Hall” becomes a paid data source
The peculiarity of the Truth API is that there are many social platforms that sell data interfaces, but the leading user of the other platforms is not the President of the United States.
Ethics attorney Virginia Canter called it “a huge conflict of interest” in an interview with CNBC. She said the president “has an obligation to publicly communicate information to the American people, and he is now spreading the information through a private channel, and he himself is one of the largest shareholders of this channel.”
Trump's Truth Social posts have moved directly to the marketplace several times. His remarks about Iran and the Strait of Hormuz influenced oil price trends; posts about tariffs in the spring of 2025 caused the stock market to plummet, and subsequent posts about withdrawing some tariffs also boosted the stock market.
McGurn told Axios that previously, some companies had spent months extracting Truth Social data without authorization, violating the terms of service several times, and that the official API would legalize and commercialize this demand. He also revealed that Trump Media is discussing the use of Truth Social data licensing for big language model training with AI companies.
Trump Media is building a complete data licensing system with Trump content as its core asset.
CNN investigation revealed on the same day: Post praising the same company a few days after buying shares
The timing of the announcement of the Truth API is particularly interesting. On the same day (July 16), CNN announced the results of a survey: within days of buying shares in 21 companies, Trump posted a post praising these companies on Truth Social, and some posts also announced government actions that might benefit them.
CNN used AI tools to compare Trump's database of Truth Social posts with a complete list of stock transactions in its annual financial disclosure, and found that Trump made at least 44 stock purchases involving 21 companies in a week, then posted a post praising those companies.
Specific examples include: In early April 2025, Trump's account bought $200,000 to $500,000 of Nvidia shares, and a few days later he celebrated Nvidia's expansion in the US on Truth Social and promised “all necessary licenses will be processed expedited.” He invested at least $4 million in Tesla last year, including a purchase before posting a video of himself and Musk enjoying Tesla vehicles on the White House lawn.
The White House responded that Trump's assets “are held in a discretionary account managed by an independent third-party financial institution” and that Trump and his family “have no control” over which stocks are traded.
Maybe it's just a coincidence that the two things happened on the same day. But let's take a look at it together: on the one hand, the president's posts are actually on the mobile market, and on the other, the president's company has officially turned the “right to read” these posts into a paid product.
With quarterly revenue of less than 1 million, how do you support a market capitalization of 2.4 billion dollars?
As of July 13, DJT shares were worth $8.56, with a market capitalization of approximately $2.37 billion. Shares have dropped more than 56% in the past year, down nearly 80% from over $40 before Trump took office.
But Trump Media's valuation has never been supported by revenue. The company's total Q1 assets were $2.2 billion, of which financial assets were approximately $2.1 billion. Bitcoin Treasury, Truth.Fi financial product line, and TAE nuclear fusion merger expectations, plus current Truth API data licensing revenue expectations, form a “Trump Concept Holdings” narrative framework.
How much revenue the Truth API will generate is unknown. The company did not announce pricing, nor did it disclose the number and size of customers that have signed up. See: X's enterprise-grade API basic package costs $42,000 a month; Reddit also made data licensing one of its core revenue narratives before its IPO. However, X has a global user base, Reddit has massive UGC content, and Truth Social's core assets are highly concentrated in one person. This is an advantage (scarcity) and a risk (single point of dependency).
Trump Media's monetization path over the past two years can be summarized in four steps: using SPAC to turn influence into equity value, using Bitcoin treasury to expand balance sheet, TAE merger to broaden holding company narratives, and using Truth API to turn information advantage itself into a product. Every step is turning the fact that “Trump posts a post can affect the market” into more direct and quantifiable revenue.
Successive presidents have often avoided conflicts of interest by selling individual shares, divesting commercial interests, or placing assets in blind trusts. Trump has rejected these measures. For market observers, the question is no longer “can Truth Social make money?” Is there really no boundary in terms of regulation and ethics when the social media platform of an incumbent president clearly sells information advantages to Wall Street at a clear price?
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