“Cow Lai” went from being a “bad movie” to a top meme, and the token of the same name soared 3,000 times in 3 days
Source:Daily Planet Daily
author:Wenser
Original title:The decoration team rubbed the abstract masterpiece “Here Comes the Cow” and went viral. The meme coin of the same name increased 3,000 times in three days
The animated film “Cow Lai” became popular due to its rough style of painting and abstract plot, and the box office was poor at the beginning of its release.
The box office later rebounded to over 2 million yuan due to the popularity of online communication.
The film was produced by a team from a former decoration company over 5 years. The official response was that Dragon Biao only reviewed the content for compliance, not quality.
The movie sparked a lot of innovation, became a cultural meme, and led to a sharp rise in meme coins of the same name.
At one point, the market capitalization was close to 30 million US dollars, and a “3000 times miracle” was staged.
Behind the phenomenon is an expression of the attention economy and the power of memes, and it also carries the public's good expectations for a bull market.
Overnight, “Cow Lai” became a hot topic of discussion within and outside the community. At one point, the market value of the meme coin of the same name was close to 30 million US dollars.
This animated film, which went live on August 5, has rough graphics, an abstract plot,
The bizarre Dragon Pillar passed the review and “impressive results” that only grossed more than 7,000 yuan in 9 days of release attracted widespread attention and discussion.
The crypto community is concerned about its abstract style, meme attributes, and meme coins that have skyrocketed in market value;
Outside the circle, there was a “craze for cows to watch movies and check in.”
Netizens at home and abroad have said they want to see just how abstract this animated film, created by a team of two people from a former decoration company, is.
Today, when beautiful AI videos are popular, “Cow Lai” not only shows us the roughness of “ancient hand rubbing,”
It also expressed, to a certain extent, the people's earnest expectations for a “cow come.”
I can only say that today, when the attention economy is king, the power of memes far exceeds the imagination of ordinary people.
The movie “Here Comes the Cow” tells the bitter past: when the decoration company was evicted by ducks and put on the shelves to make an animated film
To discuss the “Cow Lai” meme, let's start with the movie “Cow Lai”.
The “work of sincerity” of a decoration company: a way to save the country due to the Internet or the curve of seeking repayment of the project
The producer of the movie “Cow Lai”, called Dalian Jingyuan Culture Film and Television Media Co., Ltd., was founded in March 2016.
The legal representative is Moe Nobuaki, one of the filmmakers. The company changed its name in July 2021.
Formerly known as “Dalian Jingyuan Decoration Engineering Co., Ltd.”
As a result, netizens joked that this was a decoration company turning it into an animated film, and accidentally created a new god in the abstract world.
“Cow Lai” movie box office reversal: from more than 7,000 yuan in 10 days to breaking 2 million in a day
On August 5, “Cow Lai” was officially launched. Although they are concurrent students of popular summer programs such as “Odyssey” and “Welcome to Dragon Restaurant,”
However, with no resources, it didn't even have a fraction of the number of hit movies, and the box office on the first day was only a poor 342 yuan.
On August 14, it was released for 9 days, and the box office of “Cow Lai” remained at over 7,000 yuan.Many people haven't even heard of this movie.
But who came up with the idea, rough modeling, stuttering and stiff animation,
In the film, the voice of Little Cow shouting “Mom” by Thunder and the ink style poster produced by the movie's official production,
Instead, all kinds of abstract power were widely spread online, and the film sparked a lot of curiosity. According to information, the film is based on a vast prairie, and tells the healing story of the young calf “Cow Lai” getting to know a lark and bringing it into a dream.
In my dream, Skylark saw that under the nourishment of love, persistence, bravery, and dedication, the cow grew all the way to become a little warrior who dared to take responsibility and face life and death.
The movie is officially defined as “parent-child animation,” but the style of painting is really unbearably charming.
According to data from Cat's Eye Pro Edition,As of 10 o'clock on August 16, 2026, the cumulative box office for “Niu Lai” had reached 25.31 million yuan, and the total box office is estimated to be about 18.376 million yuan.
Behind the scenes of “Cow Lai”: Dragon Biao is not that strict; only check out the strictly restricted content
Regarding how “Niu Lai”, which has been hotly debated on the Internet, completed the “Dragon Biao (Film Screening License) Review” with strict standards,
The film's official also made a public response:“(Dragon Standard Review) only reviews the content for compliance; it does not review whether the movie is good or not, the graphics are exquisite, and the quality of the plot.
Al Animation is of mediocre quality and low cost. As long as the content is compliant, it can successfully obtain a screening license.”
The official statement says, “This is also the key for all of us ordinary people to make our anime dreams come true!” Not to mention,
It sounds really inspiring that “little people can make big dreams come true”.
Cultural Communication, Memes Are King: The Triple Cultural Thought Behind “Cow Lai” and the 3,000x Meme Coin Miracle
After “Cow Lai” sparked a buzz on the internet, a raging wave of memes followed.
Some people say “Niu Lai” is the Chinese version of Pepe. Not only is it an anti-mainstream image, but it is also similar in terms of painting style.
Foreigners can take a crying frog to the altar; why can't we let the “cow come” break out of Asia and go to the world?
It's a spiritual expression at the level of cultural confidence and meme symbols!
After the movie clips and images of Niu Lai were distributed overseas, they also sparked discussions among many overseas netizens:
“Thai is cool, to be honest”;
“I knew it was a bad movie from the first second, but in the end I liked it a bit”.
“If you send it to the US with English dubbing, it will definitely catch fire”.
In this way, it was interpreted by many foreigners as a “movie rookie” and a “big hit.”
Sometimes you have to admit that to the extreme roughness is abstraction; abstraction to the extreme also involves attention and topicality.
What's more, the Maverick element in “Cow Lai” has already been richly invented.
Some people made an abstract sketch similar to the previous “find a baker to get you”, only to replace it with the image of a calf “the cow is coming.”
There are also people who put the movie's promotional posters on a horizontal screen with a K line to look like a chart of the rise and fall of the market.
There are also people who have made magic changes to “Here Comes the Cow” and the big fire's “Spider-Man” and released a new movie poster — “Spider-Cow: A Brand New Day).
AI blogger CuiMao urgently updated an AI video, describing a thrilling “stock market cow” story with “The Takeaway Man Hopes for Stock Market Cows” as the main line.
When a symbol is transformed into a meme, when an image is viewed as a carrier carrying thousands of meanings,
After the birth of various kinds of Nissho, like the previous meme, “Ox Lai” was more than just a rough production movie.
Instead, it's synonymous with a slightly strange yet social currency value.
Now watch “Cow Lai”. Seen from the surface, it is a parent-child work by a mother to fulfill her child's “dream of animation production.”
It took 5 years and carried a lot of family warmth; judging from the symbolic value, it was a silent resistance against the current downstream film industry,
A mockery of the heroic cultural hegemony controlled by the elite;
Judging from the meaning of real life, it also contains the general public's desire for a bull market,
Good memories and future expectations of the period when the market rose and the economy was rising.
Compared to these elements, Meme Coin's “Big Miracle Day” is also part of it.
On August 14, the Niulai meme coin of the same name was launched. Some traders once bought $99 tokens with a market capitalization of only about 10,000 US dollars.
On August 15, the market value of Meme Coin Bullai rose above 12 million US dollars, and many people doubled the $100 they had bought to more than 120,000 US dollars.
Today, the meme coin once rose to nearly $30 million, and in just 3 days, another wave of “3000 times miracle” was staged.
I can only say that miracles happen on the chain, and Meme coins will always enrich those who enter the market early in a way that is unimaginable to ordinary people.
(This article does not constitute investment advice)
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