
What crosses bulls and bears is not consensus, but structure: Looking at Web3 from the perspective of Centennial Soccer Clubs
Author: Zen, PanNews Original title: Secrets of Crossing the Cycle: How Centennial Soccer Clubs Live for Web3 If you look at European Centennial Soccer Clubs as a long-term sample of “community products,” what is really shocking is not the number of trophies, but rather that they allow people of different generations, classes, and even nationalities to continue to be willing to invest time, money, and emotions to protect the same community over a period of 100 years. This hits the heart of Web3 startups: the industry is good at discussing growth, incentives, tokens, and governance, yet often lacks a sense of belonging and trust that can go through the cycle. The popularity came and dissipated quickly; many projects, like meteors crossing the night sky, came and went in a hurry and fell silent in a blink of an eye; most DAO experiments began in an idealistic utopia, but ended in an egoistic conflict of interest. And if you go back in time to the era when soccer clubs were born, you'll find another simpler, more long-term logic: clubs were initially created not to serve the business will of a certain boss, but to represent the community and fans. This coincides with the “community-driven” that the Web3 industry has repeatedly emphasized. Because of this, returning to the starting point of those century-old clubs may provide a more reliable frame of reference for Web3 community building. Identity and cultural affiliation In 1878, cheers sounded at a workers' tavern on the outskirts of Manchester, England. Several railway locomotive factory workers, who often gather here after work, were excited to talk about the idea of officially forming a soccer team. Afterwards, this group of railroad workers formed a team at Newton Heath. The team uniform used the railway company's iconic green and gold color scheme, and even the dressing room was rented at a nearby pub. Just like that, a team founded by ordinary workers was quietly born — the predecessor of the Premier League's top giants Manchester United. This kind of story is no exception to Manchester United. In mainland Europe, many century-old clubs are rooted in working-class communities and local cultural soil, and soccer has been deeply rooted in grassroots communities in industrial cities since its inception. In 1899 in Spain, Hans Gamper (Hans Gamper), a young Swiss man looking for someone to play in a foreign country, placed an advertisement in a local sports magazine to find friends interested in forming a soccer team. And this announcement also became the “moment when the Barcelona club actually started”: a small international group of Swiss, Catalans, English, and German people gathered at the Soleil Stadium and founded Barcelona Club. Gamper's goal is to create an organization that is open to everyone, regardless of origin. The club he envisions can promote social integration and create a democratic society freely managed by its members. To express his gratitude to Catalonia, Gamber injected the essence of Catalan cultural identity into FC Barcelona, and this essence has since defined Barcelona's image. However, Juventus, which recently rejected the acquisition of the stablecoin company Tether, was founded is also very communal. Juventus officially wrote about this history simply and bluntly: in 1897, a group of Torino high school students had the idea of building a team on a bench in a downtown street, and the club was born as a result. But what is more worth learning about Juventus is how it broke through the geographical limit of a “city club”. Juventus has national support in Italy, partly due to the migration of people from the South — so that immigrant groups support Juventus as part of their integration into city life. Looking back at the history of established European clubs, it is easy to find that their identity symbols and sense of ceremony played an important role in the community accumulation process in the early days. The team's color, name, home field location, etc. all strengthened community identity, and are good at using symbols and stories to add identity tags to themselves, thus making ordinary people identify and be proud. For example, in 1883, when the Blackburn Olympics became the first working-class team to win the FA Cup, civilians throughout Northern England rejoiced, seeing it as a sign of the grassroots victory over high society. This identity story of the underdog fighting back further ignited the enthusiasm of fans all over the world, and the club gained the first batch of die-hard fans that snowballed. For the Web3 startup community, the path that soccer clubs founded and nurtured the community 100 years ago also has reference significance. By making full use of cultural soil and grassroots strength, the project can clarify its own identity, cultural belonging, and sense of mission from the beginning of its creation. Just as workers in the industrial age came together because of shared interests, cities, and class identities, Web3 communities can also unite users based on shared values or visions. In the early days, the Web3 project was the same as...







